During the “Dive into Media” conference that took place this month, Microsoft’s Yusuf Mehdi and Nancy Tellem provided some insight into the sales numbers for Xbox 360 and Kinect and what is to be expected on Xbox for this year.
Xbox as entertainment center
According to Yusuf Mehdi, corporate vice president of Microsoft’s Interactive Entertainment Business, it all began with video games, but now Xbox is on its way to become the entertainment center of households:
Yes, we started with video games, but we have been on a journey to make Xbox the center of every household’s entertainment. [...]
We believe that Xbox is being used by more people in the household, during more hours in the day and for more forms of entertainment. People are using Xbox in the morning to work out with the Kinect Nike+ Fitness program, kids are watching cartoons, families are enjoying movies, and of course people are playing blockbuster games like ‘Halo 4.
A third of Xbox 360 owners have Kinect
With the occasion of this conference, the sales numbers for both Xbox 360 and Kinect have been made available. Thus, there are more than 76 million Xbox 360 consoles around the world and 24 million Kinect sensors. That means that roughly one third of Xbox 360 owners have the Kinect sensor as well.
More to come in 2013
For this year Microsoft has big plans for Xbox and Kinect owners by launching ”more than 40 new voice-controlled, customized TV and entertainment apps on Xbox”:
We want to partner with the industry to bring entertainment into a new era. It’s an era when interactive entertainment becomes the greatest form of all entertainment – and we couldn’t be more excited to play a part in it.- Nancy Tellem, president of entertainment and digital media at Microsoft