The Xbox 360 launched in November 2005 and that makes the console almost 6 years old now! You would think that a successor to the Xbox 360 should be coming soon, especially now that Nintendo announced their new Wii console and Sony announced they are working on the next Playstation. But according to Xbox’s EMEA VP Chris Lewis this cannot be further from the truth, because the Xbox 360 is only half-way through its lifecycle! That means there won’t be a new Xbox for another 6 years! And why is Microsoft going to stick for so long with the current Xbox you ask? Well because of Kinect of course!
Kinect is the adrenaline
Chris Lewis sees Kinect as the fuel for the Xbox 360 for years to come. He says:
We see it as about halfway through. But yes you are right, Xbox is defying the normal curve you might expect. There’s no doubt that Kinect put a huge shot of adrenaline into the business.
He is also saying that Kinect allowed the Xbox to tap into a totally new market of families and the younger audiences:
What we are now seeing is massive swathes of families and younger audiences flocking to it. As you saw at the press conference, we are now in line with what we projected at E3 2010.
First the families, now the hardcore!
The Xbox’s EMEA VP goes on by explaining that Microsoft deliberately targeted kids and families first and that their next move will be winning the hearts and souls of the true hardcore gamer:
What you won’t see is us contriving that. What you will see is us using Kinect to enhance the experience and not detract from it. I don’t think our core gamers will tolerate anything else from us.
Is this the right strategy?
The question is now…is this the right strategy? What if the Playstation 4 is released in a year or 2 and will totally sweep away the Xbox 360 in terms of power? Will Kinect be able to keep the Xbox 360 popular even if it’s inferior to its direct competitors? Will developers still continue to support an aging console with ancient technology? All questions that are undoubtedly also on the mind of Microsoft. But are they making the right move with this? What you you guys think?