Microsoft’s Kinect for Xbox 360 is traveling the TV talk circuit, appearing Tuesday, Oct. 19 on “Oprah,” (Today!) and later this month on “The Ellen DeGeneres Show.” There’s a new trend in daytime talk: Tech gadgets. Last month the “rugged” Motorola Defy smartphone made its public debut on the 25th season premiere of “The Oprah Show.”
What is Kinect, again?
Kinect, which launches Nov. 4 in North America (When does it launch in my country?), is Microsoft’s new Xbox 360 motion-sensor add-on that lets you play games and watch movies without a controller. A standalone Kinect sensor, designed for gamers who already own an Xbox 360 console, will cost $150 in the US. A Kinect bundled with the Xbox 360 4GB console is $300 in the US.
Influence the decision maker this Christmas: Mom
So why would Microsoft pimp Kinect on daytime talk? On the surface, the decision is a head-scratcher: Oprah and Ellen both appeal to a mostly female demographic, and the Xbox 360 skews young male. But with the holiday season approaching, moms everywhere will be looking for a hip gift for their tech-savvy kids-and Kinect fills the bill. And like the Nintendo Wii and its Wii Remote wireless controller, Kinect’s controller-less design may appeal to more mainstream consumers who often shun conventional game consoles.
All great things start with Oprah!
Well, do they?
Udpate: See the next page for the video.