11-12-2010, 07:08 PM
Kinect could be watching you more than you want, in the future. Dennis Durkin, COO and CFO of Microsoft’s Xbox, told investors that there are business opportunities with Kinect for advertising and marketing. Information about what are you playing, with whom, could be used for targeted advertising and marketing. Stay tuned to read what Dennis Durkin said and Microsoft’s statement on this subject!
Kinect for advertising and marketing
Only one week after the launch of Kinect in USA and one day after the launch in Europe, Dennis Durkin told the investors that Kinect can be used for advertising and marketing.
We can cater which content we present to you based on who you are.
How many people are in the room when an ad is shown? How many people are in the room when a game is being played? When you add this sort of device to a living room, there’s a bunch of business opportunities that come with that.
- Dennis Durkin, Chief Operating Officer and Chief Financial Officer of Microsoft’s Xbox
Microsoft has made a statement later on its current privacy policies:
Xbox 360 and Xbox LIVE do not use any information captured by Kinect for advertising targeting purposes. Microsoft has a strong track record of implementing some of the best privacy protection measures in the industry. We place great importance on the privacy of our customers’ information and the safety of their experiences.
Now, of course Microsoft would probably not recognize even if they were looking into using Kinect for advertising and marketing because of the privacy concerns. Who can blame them?
But, what do you think? Will Kinect become the next Big Brother for advertising and marketing? Do you really want to be offered similar Kinect games to the ones you like at the cost of your privacy?
Not concerned about Kinect's potential privacy issues ? Then you should check pricing and availability of Kinect in your home country here.
Source: The Wall Street Journal.
Article: Kinect for advertising and marketing
Kinect for advertising and marketing
Only one week after the launch of Kinect in USA and one day after the launch in Europe, Dennis Durkin told the investors that Kinect can be used for advertising and marketing.
We can cater which content we present to you based on who you are.
How many people are in the room when an ad is shown? How many people are in the room when a game is being played? When you add this sort of device to a living room, there’s a bunch of business opportunities that come with that.
- Dennis Durkin, Chief Operating Officer and Chief Financial Officer of Microsoft’s Xbox
Microsoft has made a statement later on its current privacy policies:
Xbox 360 and Xbox LIVE do not use any information captured by Kinect for advertising targeting purposes. Microsoft has a strong track record of implementing some of the best privacy protection measures in the industry. We place great importance on the privacy of our customers’ information and the safety of their experiences.
Now, of course Microsoft would probably not recognize even if they were looking into using Kinect for advertising and marketing because of the privacy concerns. Who can blame them?
But, what do you think? Will Kinect become the next Big Brother for advertising and marketing? Do you really want to be offered similar Kinect games to the ones you like at the cost of your privacy?
Not concerned about Kinect's potential privacy issues ? Then you should check pricing and availability of Kinect in your home country here.
Source: The Wall Street Journal.
Article: Kinect for advertising and marketing
