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Screen Digest’s prediction about Kinect sales was misquoted

December 29, 2010

12.1 million Kinect sensors will be sold by the end of 2011!

Remember the news about Screen Digest’s prediction with regards to Kinect sales? At that time, it was said that Kinect will reach 7.6 million units sold by the end of 2011; in total. It appears that Screen Digest was misquoted by GameSpot in the original article. Read on to find out their actual prediction!

The actual prediction

It seems that Screen Digest meant to say that the 7.6 million Kinect units sold will be in 2011 and not by the end of 2011. So, it referred strictly to the year of 2011. Now, that’s quite a big difference, isn’t it?

Screen Digest clarified the initial news:

Our [data] actually refers to new Move and Kinect enabled consoles added during 2011, not installed base, which we forecast to be 11.7 million for Move and 12.1 million for Kinect by end of 2011.

- Piers Harding-Rolls, Screen Digest

Moreover, Corellianrogue (who commented on our previous post) pointed out that the numbers for Move sales could not be compared with Kinect sales as buying additional wands will also count as Move sales. Screen Digest clarified, also, what the Move numbers actually represent:

Please note that the Move numbers refer to Move-enabled consoles and not total Move peripheral sales (as a % are bought for multiplayer gaming on single consoles).

- Piers Harding-Rolls, Screen Digest

HULIQ’s prediction

HULIQ reacted at the misquoted prediction from Screen Digest about Kinect sales and presented their own numbers:

Though we are just beginning to enter the post-Christmas shopping period, the Kinect appears to be maintaining a good deal of its earlier momentum. Considering that it is currently selling 2.5 million (give or take) per month, the Screen Digest prediction is quite conservative in HULIQ’s estimation. It is natural that sales will decrease post-launch and outside of the Christmas season, but a rate of 500,000 units per month is more than reasonable, which would put the install base north of 10 million by the end of 2011.

- Huliq

We can only agree that Kinect sales will exceed 10 million units, can’t we?

If you don’t have Kinect yet, go to your local web store and order it right now!

Sources: Huliq & Gamasutra.

7.6 million,Huliq,Kinect prediction misquoted,Screen Digest,Xbox Kinect

Ambushbug

That sounds like a much more reasonable number, I was really surprised at the low numbers of the original/incorrect prediction.
http://www.winblogger.net pzstm

First of all I’m curious about the sales number end of 2010.

But a 10million number of sold Kinect units is absolutely possible.
Anonymous

That makes more sense. However, there is still something glaringly wrong about their prediction. They predict there will be 7.6 million Kinects to 7.3 million Move controllers (why don’t we just divide Sony’s controller number by 1.5 to get the real Move number) for a difference of 300,000. Yet they predict Kinect will only be ahead by 400,000 at the end of 2011. This means they predict Kinect will only be ahead by 100,000 by the end of this year which is certainly well below what it is going to be.

If we ever get the sell-through number from Sony, I bet Kinect will be ahead by over a million by the end of 2010 and that’s using Sony’s silly controller number. Maybe Microsoft should start releasing figures citing the amount of cameras sold in the Kinect units as it would make as much sense as Sony counting controllers instead of units to minimize the whoopass Kinect is handing them.
Ctimmermans

thanks for the correction guys! 12.1 million Kinects? I’m gonna go with 16 million!