Ever since the first Kinect was released we’ve seen virtual changing room Kinect hacks on PC and even used in shops but none were ever released for an Xbox console… until now. That’s right, you can finally try on virtual clothing using Kinect 2 in a new shopping app by eCommerce company Von Bismark called The Mall On Xbox One! You can watch the launch trailer for the app above.

The Mall On Xbox One is currently only available in the USA, so I can’t give you my first impressions of it yet as I’m in the UK, but it is due to be released in the UK and Canada in February 2016.

You can read more info in the following press release and watch another video of The Mall On Xbox One in action:


“The Mall”, a new marketplace and virtual changing room, arrives on Xbox One

New Xbox One store allows people to “try on” their favourite outfit and purchase it in a matter of seconds using the innovative PowaTag platform

DECEMBER 3rd, NEW YORK: Xbox One have launched The Mall, an exciting new eCommerce store that will rid shoppers of the nightmare of long queues and busy shopping centres, just in time for Christmas. Giving people access to their favourite brands from the comfort of their own sofa. This next generation shopping experience is now available to the tens of millions of Xbox One users in the USA. It allows users to select a garment and try it on through Microsoft’s Kinect motion tracking camera and The Mall’s virtual wardrobe technology. They can then purchase it in just a few taps with the innovative PowaTag app.

It is being launched by Microsoft Ventures alumni Von Bismark, a Dublin based company who are pioneers of eCommerce for the TV.

Von Bismark CEO Eoghan O’Sullivan comments: “The Mall on Xbox One is the first giant step in our vision to create more beautiful, physically engaging ecommerce experience, delivered through the largest piece of visual real estate you own – the living room TV. The Xbox One is the perfect device to launch on – it’s incredibly powerful, built for smooth interaction and with the Kinect camera we can bring you as close to physically trying on the clothing as you will ever get when shopping online.”

Xbox Users will be able to easily browse through stores on The Mall, select an outfit, and then stand in front of their television to try it on in real time.

Sean Love, Microsoft Director of Xbox App, adds: “Xbox has been a pioneer in bringing rich interactive TV experiences to the living room and we are delighted to lead the next wave of innovation on the big screen with shopping. I am very excited about working with Von Bismark to bring those experiences to life.”

The Mall is also being launched with an exclusive payments partnership with mobile commerce experts Powa Technologies. The leading firms have teamed up so that Xbox One users will also be able to purchase products in the simplest way possible – through PowaTag. The revolutionary mobile payment app securely links your credit card and shipping details to the product on screen, allowing for a one touch purchase. The platform completes the purchase using pre-entered information, meaning shoppers will not have to fill out long forms using their Xbox One controller each time they make a purchase. The app is available for free download from the iTunes and Google Play stores.

Martin Hucker, Head of Channel Sales at Powa Technologies, comments: “Our aim at Powa Technologies has always been to give consumers a next-generation shopping experience, so we are delighted to partner with Microsoft and Von Bismark for The Mall. By purchasing with PowaTag, shoppers are able to make seamless purchases in a quick, efficient way.”

The Mall is going live in the US with a number of great brands, picked for their suitability for users, including SoccerPro, Style PB, Grayers and Go2Games, with a host of new brands coming online over the coming months.


About Von Bismark

Von Bismark is a Dublin and London based eCommerce company and a Microsoft Ventures Alumni. Founded in 2012 to bring eCommerce experiences to online shoppers via the living room TV, the Xbox One is the first living room device Von Bismark’s Mall platform is released on. One of the first companies globally to develop virtual wardrobe technology based on Microsoft’s Kinect motion tracking camera, Von Bismark has had hundreds of thousands of people using the platform to date in retail environments.

See The Mall in action here https://vimeo.com/143385481


About Powa Technologies

The Powa platform was built to provide a true omni-channel commerce environment for retailers and brands. The platform consists of three products – PowaWeb (eCommerce platform on the web), PowaPOS (innovative hardware and software for physical retail environments) and PowaTag (a ‘commerce anywhere’ transaction enabler).

All Powa sites are PCI Level 1 compliant and fully secure.

PowaTag In Action – https://www.youtube.com/watch?v=or0L7UnaP6g



Welcome To The Mall


Have you tried out The Mall On Xbox One yet? If so how was the experience? Let us know in the comments below or you can discuss it in our Xbox One Apps and Kinect Hacks Forum.




Source: Von Bismark's Vimeo Channel